Harmonika Games designed and developed a bubble-popping activation specifically for Natura's booth at the recent beauty event held in São Paulo/SP. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience for visitors, combining fun and interactivity with the presentation of Natura products. The bubble-popping activation allowed participants to explore, in a playful and engaging way, the features and benefits of the brand's products. Through an intuitive interface and real-time responses, the activation captured visitors' attention, encouraging them to learn more about the products while participating in interactive challenges and simulations. This strategy not only increased traffic to the booth but also strengthened Natura's image as an innovative brand in the beauty industry. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting Natura as a leader in innovation and creativity in presenting its products.