Harmonika Games designed and developed a memory game specifically for the Britânia and Philco booth at the recent electronics event held in Rio de Janeiro/RJ. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience for visitors, combining fun and interactivity with the presentation of Britânia and Philco products. The memory game allowed participants to explore, in a playful and engaging manner, the features and benefits of the brands' products. Through an intuitive interface and real-time responses, the game captured the attention of visitors, encouraging them to learn more about the products while participating in challenges and interactive simulations. This strategy not only increased traffic to the booth but also strengthened the image of Britânia and Philco as innovative brands in the electronics sector. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting Britânia and Philco as leaders in innovation and creativity in the presentation of their products.