Harmonika Games designed and developed a virtual reality game specifically for the iFood Benefits stand at a recent technology fair held in São Paulo. This game, equipped with virtual reality (VR) and artificial intelligence (AI) technologies, provided a unique experience for event visitors, combining fun and interactivity with corporate training in the style of an escape room. The game allowed participants to explore, in a playful and engaging way, the values and solutions of iFood Benefits. Through an intuitive interface and real-time feedback, the activation captured the attention of visitors, encouraging them to learn more about the services offered while participating in interactive challenges and simulations. This strategy not only increased traffic to the stand but also strengthened iFood Benefits' image as an innovative brand in the sector. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting iFood Benefits as a leader in innovation and creativity in presenting its services.