Harmonika Games designed and developed a bubble-popping activation specifically for Natura's booth at the recent beauty event held in São Paulo/SP. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience for visitors, combining fun and interactivity with the presentation of Natura's products. The bubble-popping activation allowed participants to explore the features and benefits of the brand’s products in a playful and engaging manner. Through an intuitive interface and real-time feedback, the activation captured visitors' attention, encouraging them to learn more about the products while participating in interactive challenges and simulations. This strategy not only increased traffic to the booth but also strengthened Natura’s image as an innovative brand in the beauty sector. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting Natura as a leader in innovation and creativity in product presentation.