Harmonika Games designed and developed a memory game specifically for the DSDX booth at the brand launch event in Balneário Camboriú. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience for visitors, combining fun and interactivity with the presentation of DSDX products. The memory game allowed participants to explore, in a playful and engaging way, the features and benefits of the brand's products. Through an intuitive interface and real-time responses, the game captured visitors' attention, encouraging them to learn more about the products while participating in challenges and interactive simulations. This strategy not only increased traffic to the booth but also strengthened DSDX's image as an innovative brand in the industry. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting DSDX as a leader in innovation and creativity in the presentation of its products.