Harmonika Games designed and developed a virtual reality cleaning game specifically for the Briolimp stand at a recent cleaning event held in São Paulo, Brazil. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience for event visitors, combining fun and interactivity with a presentation of Briolimp's products and solutions. The game allowed participants to explore, in a playful and engaging way, the characteristics and benefits of the brand's products and solutions. Through an intuitive interface and real-time feedback, the game captured the attention of visitors, encouraging them to learn more about the products while participating in interactive challenges and simulations. This strategy not only increased traffic to the stand but also strengthened Briolimp's image as an innovative brand in the cleaning sector. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting Briolimp as a leader in innovation and creativity in presenting its products and solutions.