Harmonika Games designed and developed a virtual reality mining game specifically for the Carvão Mais stand at a recent event held in Criciúma, Santa Catarina. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience for event visitors, combining fun and interactivity with a presentation of Carvão Mais’s products and solutions. The game allowed participants to explore the brand's characteristics and benefits in a playful and engaging way. Through an intuitive interface and real-time feedback, the game captured the attention of visitors, encouraging them to learn more about the products while participating in interactive challenges and simulations. This strategy not only increased traffic to the stand but also strengthened Carvão Mais's image as an innovative brand in the mining sector. The success of the activation significantly contributed to audience engagement and left a lasting impression on participants, highlighting Carvão Mais as a leader in innovation and creativity in presenting its products and solutions.