Harmonika Games designed and developed a memory game specifically for the DSDX booth at the brand launch event in Balneário Camboriú. Equipped with virtual reality (VR) and artificial intelligence (AI) technologies, the game provided a unique experience to visitors, combining fun and interactivity with the presentation of DSDX products. The memory game allowed participants to explore the brand's products in a playful and engaging manner, showcasing their features and benefits. Through an intuitive interface and real-time responses, the game captured visitors' attention, encouraging them to learn more about the products while participating in interactive challenges and simulations. This strategy not only increased traffic to the booth but also strengthened DSDX's image as an innovative brand in the industry. The success of the activation significantly contributed to public engagement and left a lasting impression on participants, positioning DSDX as a leader in innovation and creativity in presenting its products.